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MBA: Marketing

Von 365 Careers

In this course you will learn everything a manager has to know about Marketing.

This includes:

The role of Marketing
The psychology of a customer
Marketing Research
Market Segmentation
Product Branding
Social Media

and much more!

Inhalte

MBA Marketing: Introduction	03:07
Role of Marketing	01:57
Jobs in Marketing	03:11
Key Processes in Marketing	04:06
Marketing Plan	02:12
The Psychology of a Customer	03:37
Marketing Research	02:41
Marketing Research: Phases	05:11
Marketing Research: Collecting Primary Data	04:40
Market Segmentation	03:53
Choosing a Market Segment	06:26
The 4 Ps of Marketing	02:22
The Product Concept	02:18
Product Classification	01:41
The Typical Product Lifecycle	04:53
Product Branding	03:45
Product Packaging	01:57
Product Pricing	02:15
The Demand Curve	02:23
Calculating Break-even	03:35
Marketing Distribution	02:44
Types of Distribution Channels	04:19
E-commerce	02:19
Marketing Promotion	02:26
Creating a Marketing Campaign	03:45
Social Media	00:54
The 4 Ps of Marketing Dynamic	03:18
Budgeting in Marketing	01:24
KPIs	02:02
Short-terms vs. Long-term Goals in Marketing	03:22
Customer-Lifetime-Value	03:17
Coca-Cola and Christmas	08:31

Details

Enthaltene Vorträge: 32
Laufzeit: 1:44 h
Enthaltene Lernmaterialien: 4

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MBA in a Box

365 Careers

(1)

~~39,73 € mtl.~~ 19,99 € mtl.

Sie sparen 50 %

Dozenten des Kurses MBA: Marketing

365 Careers

365 Careers specializes in online courses in Finance, Management, Data Science and other fields. The company's courses produced have been taken by more than 400,000 students across 210 countries.

Rezensionen

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