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MBA in a Box

MBA in a Box

Von 365 Careers

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy
  • Management and Leadership
  • Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about these topics.

This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.

The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you: exercises, course notes, PDF files, and so on.

Inhalte

MBA: Strategy

play symbol MBA Strategy: Introduction 		03:37
play symbol MBA Strategy: Course Overview 		04:51
play symbol The Role of Strategy 		05:17
play symbol Corporate versus Business Strategy 		04:11
lecture locked Importance of Mission, Vision, Goals, and Value Statements 		06:13
lecture locked Four Stages of the Industry Lifecycle Model 		03:16
lecture locked Strategic Importance of the Industry Lifecycle Model 		01:44
lecture locked Industry Lifecycle Stages: The Introduction Stage 		04:44
lecture locked Industry Lifecycle Stages: The Growth Stage 		03:20
lecture locked Industry Lifecycle Stages: The Maturity Stage 		02:51
lecture locked Industry Lifecycle Stages: The Decline Stage 		03:01
lecture locked Michael Porter's Five Forces 		01:53
lecture locked Porter's Five Forces: New Entrants 		04:32
lecture locked Porter's Five Forces: Substitute Goods 		02:59
lecture locked Porter's Five Forces: Direct Competitors 		01:44
lecture locked Porter's Five Forces: Bargaining Power of Suppliers 		02:43
lecture locked Porter's Five Forces: Bargaining Power of Buyers 		03:35
lecture locked Porter's Five Forces in Practice 		07:45
lecture locked Zero-sum Games 		01:32
lecture locked Game Theory: Introduction 		01:36
lecture locked Non-zero-sum Games: Prisoner's Dilemma 		02:45
lecture locked Game Theory Case Study: Tobacco Industry 		02:19
lecture locked Internal Decision Making: Introduction 		00:45
lecture locked A Company's Lifecycle Model 		05:55
lecture locked Competitive Advantage 		02:57
lecture locked Building Sustainable Competitive Advantage 		02:58
lecture locked A Company's Core Competences 		02:56
lecture locked Using Resources and Capabilities to Build Competitive Advantage 		02:22
lecture locked Competitive Strategy 		01:44
lecture locked Cost Leadership Strategy 		06:35
lecture locked Differentiation Strategy 		02:56
lecture locked Niche Strategies 		03:28
lecture locked Hybrid Strategies 		02:43
lecture locked Growth Strategies 		01:58
lecture locked Organic Business Growth 		04:56
lecture locked Mergers and Acquisitions: Inorganic Business Growth 		01:56
lecture locked Mergers and Acquisitions: Horizontal Integration 		02:34
lecture locked Mergers and Acquisitions: Vertical Integration 		04:22
lecture locked SWOT: Internal and External Analysis Tool 		03:07
lecture locked SWOT in Practice: Starbucks 		03:35

MBA: Management

play symbol MBA Management: Introduction 		01:00
play symbol Functions of Managers in an Organization 		03:19
play symbol Qualities for a Good Manager 		04:15
lecture locked Different Types of Managerial Roles 		03:28
lecture locked The Main Functions of Managers 		04:05
lecture locked The Planning Function 		01:05
lecture locked The Objective Pyramid 		02:11
lecture locked The Smart Framework 		02:46
lecture locked Studying the Environment 		05:04
lecture locked Break-even Calculation 		03:20
lecture locked Budgeting 		04:41
lecture locked Project Management 		03:40
lecture locked HR: Introduction 		00:51
lecture locked HR: Goals 		03:10
lecture locked HR: Hiring 		02:22
lecture locked The Recruitment Process 		03:23
lecture locked Meeting the Candidate 		02:04
lecture locked The Selection Process 		03:58
lecture locked Onboarding 		01:23
lecture locked Learning and Development with Logo 		02:35
lecture locked Providing Feedback to Employees 		04:29
lecture locked The Performance Appraisal 		01:22
lecture locked Compensation Benefits 		03:00
lecture locked Motivating Employees 		02:34
lecture locked Employee Motivation Tactics 		02:56
lecture locked Stress Relief 		03:31
lecture locked Terminating Employees 		03:41

MBA: Marketing

play symbol MBA Marketing: Introduction 		03:07
play symbol Role of Marketing 		01:57
play symbol Jobs in Marketing 		03:11
lecture locked Key Processes in Marketing 		04:06
lecture locked Marketing Plan 		02:12
lecture locked The Psychology of a Customer 		03:37
lecture locked Marketing Research 		02:41
lecture locked Marketing Research: Phases 		05:11
lecture locked Marketing Research: Collecting Primary Data 		04:40
lecture locked Market Segmentation 		03:53
lecture locked Choosing a Market Segment 		06:26
lecture locked The 4 Ps of Marketing 		02:22
lecture locked The Product Concept 		02:18
lecture locked Product Classification 		01:41
lecture locked The Typical Product Lifecycle 		04:53
lecture locked Product Branding 		03:45
lecture locked Product Packaging 		01:57
lecture locked Product Pricing 		02:15
lecture locked The Demand Curve 		02:23
lecture locked Calculating Break-even 		03:35
lecture locked Marketing Distribution 		02:44
lecture locked Types of Distribution Channels 		04:19
lecture locked E-commerce 		02:19
lecture locked Marketing Promotion 		02:26
lecture locked Creating a Marketing Campaign 		03:45
lecture locked Social Media 		00:54
lecture locked The 4 Ps of Marketing Dynamic 		03:18
lecture locked Budgeting in Marketing 		01:24
lecture locked KPIs 		02:02
lecture locked Short-terms vs. Long-term Goals in Marketing 		03:22
lecture locked Customer-Lifetime-Value 		03:17
lecture locked Coca-Cola and Christmas 		08:31

MBA: Accounting

play symbol MBA Accounting: Introduction 		01:14
play symbol Accounting: Definition 		05:27
play symbol Financial Accounting: Bookkeeping 		02:34
play symbol Financial Accounting: Financial Reports 		02:44
play symbol Three Financial Statements: P&L, Balance Sheet and Cash Flow 		02:08
lecture locked Income Statement Items 		05:55
lecture locked Types of Revenue: Practical Exercise 		01:47
lecture locked Depreciation and Amortization 		04:48
lecture locked Balance Sheet Items 		04:36
lecture locked Types of Asset: Practical Exercise 		03:47
lecture locked Types of Liabilities: Practical Exercise 		02:30
lecture locked Revenue Recognition Principle 		02:28
lecture locked Expense Recognition Principle 		02:09
lecture locked Historical Cost vs. Fair Value Accounting 		02:26
lecture locked Accounting Equation and Balance 		02:00
lecture locked General and Subsidiary Ledgers 		01:42
lecture locked Debits and Credits 		04:22
lecture locked Income Statement T-accounts 		02:56
lecture locked Cornerstone Principle of Accounting: Double-entry Bookkeeping 		05:17
lecture locked Bookkeeping Entries and Building P&L and Balance Sheets: Practical Exercise (1) 		10:20
lecture locked Bookkeeping Entries and Building P&L and Balance Sheets: Practical Exercise (2) 		07:39
lecture locked Bookkeeping Entries and Building P&L and Balance Sheets: Practical Exercise (3) 		07:30
lecture locked Bookkeeping Entries and Building P&L and Balance Sheets: Practical Exercise (4) 		08:14
lecture locked Course Challenge 		00:57
lecture locked Timing of Revenues 		01:12
lecture locked Difference between Cash Flow and Profit 		06:16
lecture locked Improving Cash Flow: Timing of Payments 		03:51
lecture locked Financial Statements: Introduction 		02:33
lecture locked P&G's 2015 Financial Report 		06:53
lecture locked Financial Statements: Verification 		02:27
lecture locked Financial Statements Analysis: Four Key Dimensions 		01:57
lecture locked Calculating Subtotals, Totals and Year-on-year Growth 		01:40
lecture locked Financial Statement Analysis: Performing a Meaningful Analysis 		03:02
lecture locked P&L and Balance Sheet Formats and Horizontal/ Vertical Analysis 		03:37
lecture locked Working Capital Trends: Introduction 		01:23
lecture locked Financial Ratios 		07:36
lecture locked Analyzing P&G's Business through Financial Ratios: Practical exercise (1) 		06:55
lecture locked Analyzing P&G's Business through Financial Ratios: Practical Exercise (2) 		04:43
lecture locked Questions that Can Be Answered with Financial Statement Analysis 		01:02
lecture locked Historical Financials: Tesla 		02:11
lecture locked Calculating and Analyzing Growth and Profitability Ratios 		10:03
lecture locked Calculating and Analyzing Liquidity Ratios 		07:06
lecture locked Calculating and Analyzing Solvency Ratios 		01:47
lecture locked Calculating Cash Flows 		02:44
lecture locked Cash Flow Statements 		02:15
lecture locked Cash Flow Computations: The Direct Method 		02:02
lecture locked Cash Flow Computations: The Indirect Method 		03:40
lecture locked Cash Flow in Practice 		06:18

MBA: Negotiations

play symbol MBA Negotiations: Introduction 		01:37
play symbol Definition and Importance of Negotiation 		03:19
lecture locked Ineffective Negotiators 		03:53
lecture locked Critical Negotiation Components: Best Alternative to a negotiated Agreement (BATNA) 		04:11
lecture locked Best Alternative to a negotiated Agreement (BATNA): Recap 		02:50
lecture locked Preparation: Self-assessment 		04:22
lecture locked Preparation: Evaluating the Other Party 		03:23
lecture locked Preparation: Assessing the Situation 		04:48
lecture locked Distributive Negotiations 		03:23
lecture locked Strategies for a Beneficial Agreement 		06:38
lecture locked Interest-based Bargaining 		03:37
lecture locked Strategies for Interest-based Negotiations 		05:14
lecture locked Interest-based Negotiations: Claiming 		01:39
lecture locked Negotiation Styles 		03:57
lecture locked Negotiation Tactics 		04:37
lecture locked Conflict Resolution 		03:30
lecture locked Establishing Trust 		06:23
lecture locked Steps to Reestablish Broken Trust 		03:09
lecture locked Mediums of Negotiation 		04:12
lecture locked Negotiation: Case Study 		13:57

MBA: Persuasion

play symbol MBA Persuasion: Introduction 		00:49
lecture locked Principle of Reciprocation 		05:05
lecture locked Commitment and Consistency 		04:09
lecture locked Concepts of Social Proof or Consensus 		04:25
lecture locked Liking and Preferences 		05:12
lecture locked Principle of Scarcity 		04:10
lecture locked Authority as a Tool 		04:49

Details

  • Enthaltene Vorträge: 174
  • Laufzeit: 10:25 h
  • Enthaltene Lernmaterialien: 28

Dozenten des Kurses MBA in a Box

365 Careers

365 Careers

365 Careers specializes in online courses in Finance, Management, Data Science and other fields. The company's courses produced have been taken by more than 400,000 students across 210 countries.

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