What journalists want
Über den Vortrag
Der Vortrag „What journalists want“ von Tom Maddocks ist Bestandteil des Kurses „Online Media Training“. Der Vortrag ist dabei in folgende Kapitel unterteilt:
- Introduction
- Course Overview
- Why engage with media?
- Building a Relationship?
- A more practical definition of news
- What sparks media interest?
- Avoid the jargon trap
Quiz zum Vortrag
What are the key characteristics of a ‘good story’ for a journalist?
- Something which is new, significant and interesting
- Something that the editor will like and will earn the journalist ‘brownie points’ in the newsroom
- Something that is negative and shows a person or a company/organisation in a bad light
If a reporter asks a question, and you go on to make a different point, will he or she be:
- Happy so long as you have dealt with the issue, and the point you want to make is relevant
- Pleased, as you are giving additional information
- Annoyed because you sound like a politician
In terms of getting media coverage for your story, which is most valuable: print, TV, radio or online?
- They are all important but some stories are better suited to one medium than another
- A newspaper story because you can cut it out and keep it - it’s something tangible
- Broadcast media, i.e. TV and radio, because they reach more people
Nowadays, with tighter budgets and smaller staffs, most newspapers and magazines get the majority of their stories from
- Wherever they can
- Following up online sources and blogs
- Press releases
- Original investigative reporting
Journalists are always looking for something 'interesting' so is it better to be:
- Quirky and not too predictable with your comments
- As controversial as possible to grab their attention
- You should try not to be too interesting, otherwise you might say something you regret
Is it true that only big companies with large PR departments have the resources to get media coverage for their news releases?
- All of the answers can be true to an extent
- Yes – the media is only interested in big names.
- No - they get fed up with only covering the same old faces, even if they are big names
- Depends on which media you are talking about…
When a hard-pressed reporter is looking for comment or reaction to a story, is he or she typically after:
- The best-placed person they can get hold of within their time-frame
- Their regular contact, even if he is a bit of a 'rent-a-quote' – after all he is reliable and always willing to speak.
- The absolutely best-placed person to give authoritative comment on the story, however long it takes to track them down
- They don't care as long as they get a strong quote
What is the best way to contact a journalist?
- Find out the best email address by ringing up the newsdesk first, send an email, then if necessary follow it up with a phone call
- Ring them up and leave a message if you can't get hold of them
- Write them a letter and post or fax it
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Dozent des Vortrages What journalists want
Tom Maddocks
Tom is a former BBC television and radio journalist who is now acknowledged as one of the UK's leading authorities on media coaching and training. He has been quoted on the subject in many national newspapers and trade publications. Tom has over twenty years’ experience as a journalist and broadcaster, working in TV, radio and the national press, and for five years was a reporter on 'The Money Programme' broadcast on BBC Television and around the globe on BBC World News. Over the past decade, Tom has helped improve the media and presentation skills of individuals up to CEO/board level at many leading companies in the UK and elsewhere in Europe through his company Media Training Associates, preparing them for dealing with the international media. Tom is the author of the book 'The M-factor: media confidence for business leaders and managers' (www.m-factorbook.co.uk) which was published in 2013.Kundenrezensionen
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