What journalists want von Tom Maddocks

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Über den Vortrag

Der Vortrag „What journalists want“ von Tom Maddocks ist Bestandteil des Kurses „Online Media Training“. Der Vortrag ist dabei in folgende Kapitel unterteilt:

  • Introduction
  • Course Overview
  • Why engage with media?
  • Building a Relationship?
  • A more practical definition of news
  • What sparks media interest?
  • Avoid the jargon trap

Quiz zum Vortrag

  1. Something which is new, significant and interesting
  2. Something that the editor will like and will earn the journalist ‘brownie points’ in the newsroom
  3. Something that is negative and shows a person or a company/organisation in a bad light
  1. Happy so long as you have dealt with the issue, and the point you want to make is relevant
  2. Pleased, as you are giving additional information
  3. Annoyed because you sound like a politician
  1. They are all important but some stories are better suited to one medium than another
  2. A newspaper story because you can cut it out and keep it - it’s something tangible
  3. Broadcast media, i.e. TV and radio, because they reach more people
  1. Wherever they can
  2. Following up online sources and blogs
  3. Press releases
  4. Original investigative reporting
  1. Quirky and not too predictable with your comments
  2. As controversial as possible to grab their attention
  3. You should try not to be too interesting, otherwise you might say something you regret
  1. All of the answers can be true to an extent
  2. Yes – the media is only interested in big names.
  3. No - they get fed up with only covering the same old faces, even if they are big names
  4. Depends on which media you are talking about…
  1. The best-placed person they can get hold of within their time-frame
  2. Their regular contact, even if he is a bit of a 'rent-a-quote' – after all he is reliable and always willing to speak.
  3. The absolutely best-placed person to give authoritative comment on the story, however long it takes to track them down
  4. They don't care as long as they get a strong quote
  1. Find out the best email address by ringing up the newsdesk first, send an email, then if necessary follow it up with a phone call
  2. Ring them up and leave a message if you can't get hold of them
  3. Write them a letter and post or fax it

Dozent des Vortrages What journalists want

 Tom Maddocks

Tom Maddocks

Tom is a former BBC television and radio journalist who is now acknowledged as one of the UK's leading authorities on media coaching and training. He has been quoted on the subject in many national newspapers and trade publications. Tom has over twenty years’ experience as a journalist and broadcaster, working in TV, radio and the national press, and for five years was a reporter on 'The Money Programme' broadcast on BBC Television and around the globe on BBC World News. Over the past decade, Tom has helped improve the media and presentation skills of individuals up to CEO/board level at many leading companies in the UK and elsewhere in Europe through his company Media Training Associates, preparing them for dealing with the international media. Tom is the author of the book 'The M-factor: media confidence for business leaders and managers' (www.m-factorbook.co.uk) which was published in 2013.

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