Marketing Perspective: Conclusion
Über den Vortrag
Der Vortrag „Marketing Perspective: Conclusion“ von Sobair Barak ist Bestandteil des Kurses „Business Mind: Mastering Business Development (EN)“.
Quiz zum Vortrag
Which interpersonal (external) determining factors influence buyer behavior? Please select the correct answers.
- Culture, subculture
- Social norms
- Groups
- Activation / involvement
- Attitude
What are the main purposes of market segmentation? Please select the correct answers.
- Definition of the relevant product market
- Identification of the relevant market segments within the product market
- Better satisfaction of consumer needs through the differentiated use of marketing instruments
- Competence increase of the sales department
- More cost-effective product development
Into which four fields is the matrix of Porter's generic competitive strategies divided?
- Differentiation leadership
- Differentiation focus
- Cost leadership
- Product development
- Market development
When is the 4P method applied? Please select the correct answers.
- New products, software and services are introduced to the market
- If market share and brand awareness are to be increased.
- If severe quality problems arise with products, software and services
- In the early product development phase
Which positioning should you avoid as a company / business unit, within the matrix of Porters generic competitive strategies?
- „Stuck in the middle“
- Strong differentiation from the competition
What options are available to a company as part of expansion strategies? Please select the correct answers.
- Export
- Licensing
- Joint ventures
- Segment specialization
- Cost reduction
Which of the following are considered as typical communication tools in marketing? Please select the correct answers.
- Online communication
- Classical advertising
- Trade fairs
- Collaborations
- Sales training
Which of the following activities can be counted as PULL activities in online communication? Please select the correct answers.
- Company homepage
- Search engine advertising
- Search engine optimization
- E-mail newsletter
- YouTube commercials
Which of the following activities can be counted as PUSH activities in online communication? Please select the correct answers.
- Email Newsletter
- Banner advertising
- Pop-ups
- Company homepage
- Wiki web pages
What are the primary communication objectives of event marketing? Please select the correct answers.
- Knowledge Transfer
- Image transfer
- Strategy development
- Understanding buyer behavior
What are the different sponsorship areas that can be sponsored as part of marketing communications? Please select the correct answers.
- Sports
- Culture
- Social
- Environment
- Employees
Which typical media are suitable for product placement? Please select the correct answers.
- Movies, series and videos
- Video games
- Influencer and social media posts
- Company homepage
- Newsletter
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Dozent des Vortrages Marketing Perspective: Conclusion
Sobair Barak
Deutsch:Sobair Barak hat einen Masterabschluss in Wirtschaftsingenieurwesen absolviert und hat sich anschließend an der Harvard Business School weitergebildet. Beruflich konnte er solide Erfahrungen in verschiedenen Management-Bereichen sammeln, welche es ihm ermöglichten, sein Wissen zu kombinieren und zu reflektieren. Um einen Überblick zu geben:- Software & Service Management
- Produktmanagement & Marketing
- B2B-Vertrieb & Business Development
- Qualitätsmanagement & Engineering
- Software & Service Management
- Product Management & Marketing
- B2B Sales & Business Development
- Quality Management & Engineering
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