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Business Mind – Mastering Business Development (EN)

Von Sobair Barak

In this course, lecturer Sobair Barak will teach you all about the Business Mind. Firstly, he will introduce you to the topic by giving you all the relevant definitions and a compact overview of business development. Next, he will get into the main topics: The different business development perspectives.

The first part of the course is about the product perspective. Here you will learn unto which areas the product perspective can be transferred and how to develop solutions, satisfy customer and market wants and needs, and which levers are available to you for products, software and services in order to apply business development.

In the next part, Sobair Barak focuses on the sales perspective. Here, you will learn the relevant sales competences to further your understanding of good selling. The subsequent steps build on this understanding. As part of the sales perspective, Mr. Barak will talk about using additional sales channels, opening up new markets and starting collaborations. There will also be a number of levers for upscaling the business using sales tools.

The third part is about the marketing perspective of business development, in order to give you a comprehensive understanding of business development. This will help you to develop and promote good solutions and to permanently inspire new and existing customers to buy. In terms of business development, communication activities are extremely important in marketing. However, marketing is so much more than just communication. At the same time it also offers a variety of levers for upscaling the business. In order to show you these growth levers, the focus in this section is on the marketing perspective of business development.

Lastly, your lecturer will bring the various growth levers together with your new or existing business model. He discusses the Business Model Canvas, which will enable you to structure your business model and add the new insights so that you can make the best possible use of the growth levers.

Inhalte

play symbol Introduction and Exercise
05:24
play symbol What is Business Development?
08:01
lecture locked Ansoff's Growth Strategies
07:47
lecture locked Prerequisites to Business Development
05:50
lecture locked Product Perspective: Introduction
02:45
lecture locked Understanding and Identifying Needs
07:31
lecture locked Customer Satisfaction vs Product Features and Exercise
07:42
lecture locked Turning Ideas into Solutions and Exercise
09:52
lecture locked Agile Approaches to Solutions: Cyclic Approach
04:25
lecture locked Agile Approaches to Solutions: Scrum
13:37
lecture locked Product Life Cycle and S-Curve
06:30
lecture locked Portfolio Management
06:20
lecture locked Product Perspective: Exercise and Conclusion
07:26
lecture locked Sales Perspective: Introduction and Exercise
06:25
lecture locked Understanding Personalities
08:19
lecture locked How to Sell to People
14:06
lecture locked The Customer's Perspective on the Business Development Cycle
02:49
lecture locked Scaling up Through Sales Structure
11:04
lecture locked Design of the Sales Channel Structure and Exercise
09:22
lecture locked Push and Pull Incentives for Sales Stimulation
03:22
lecture locked Cooperation and Partnerships and Exercise
08:19
lecture locked Sales Perspective: Conclusion
04:43
lecture locked Marketing Perspective: Introduction
05:11
lecture locked Understanding Buyer Behavior and Exercise
11:21
lecture locked Customer Segmentation and Exercise
08:45
lecture locked Marketing Strategies and Exercises
12:24
lecture locked Expansion Strategies
03:27
lecture locked Communication Instruments and Online Communication
09:37
lecture locked Classic Advertising, Sales Promotions and Event Marketing
11:42
lecture locked Sponsorship, Product Placement and Exercise
06:58
lecture locked Marketing Perspective: Conclusion
05:35
lecture locked Business Model Canvas: Introduction
05:39
lecture locked The Business Model Canvas Fields
15:48
lecture locked Business Model Canvas: Exercise
01:57
lecture locked Key Messages of the Business Mind
03:55
Quiz zum Kurs „Business Mind – Mastering Business Development (EN)“

Details

  • Enthaltene Vorträge: 35
  • Laufzeit: 4:23 h
  • Enthaltene Quizfragen: 44
  • Enthaltene Lernmaterialien: 14

Dozenten des Kurses Business Mind – Mastering Business Development (EN)

 Sobair Barak

Sobair Barak

Deutsch:

Sobair Barak hat einen Masterabschluss in Wirtschaftsingenieurwesen absolviert und hat sich anschließend an der Harvard Business School weitergebildet. Beruflich konnte er solide Erfahrungen in verschiedenen Management-Bereichen sammeln, welche es ihm ermöglichten, sein Wissen zu kombinieren und zu reflektieren. Um einen Überblick zu geben:

  • Software & Service Management
  • Produktmanagement & Marketing
  • B2B-Vertrieb & Business Development
  • Qualitätsmanagement & Engineering

Heute ist er in einer Management-Position tätig und hat bereits diverse berufliche Auszeichnungen erhalten. Es ist seine persönliche Mission, in seinen Kursen besonders praxisrelevantes Wissen zu vermitteln, welches im täglichen Arbeits- und Geschäftsalltag von Nutzen ist.

English:

Sobair Barak has a master's degree in Engineering & Management. He later attended Harvard Business School. Professionally he gained solid experience in various management fields, which allowed him to combine knowledge and reflect on the different disciplines. To give an overview:

  • Software & Service Management
  • Product Management & Marketing
  • B2B Sales & Business Development
  • Quality Management & Engineering

Currently he works in a management position and received various professional awards in his career. His personal mission is to provide practice-relevant knowledge through his courses that can be applied in everyday work and business life.


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