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In this course, lecturer Sobair Barak will teach you all about the Business Mind. Firstly, he will introduce you to the topic by giving you all the relevant definitions and a compact overview of business development. Next, he will get into the main topics: The different business development perspectives.
The first part of the course is about the product perspective. Here you will learn unto which areas the product perspective can be transferred and how to develop solutions, satisfy customer and market wants and needs, and which levers are available to you for products, software and services in order to apply business development.
In the next part, Sobair Barak focuses on the sales perspective. Here, you will learn the relevant sales competences to further your understanding of good selling. The subsequent steps build on this understanding. As part of the sales perspective, Mr. Barak will talk about using additional sales channels, opening up new markets and starting collaborations. There will also be a number of levers for upscaling the business using sales tools.
The third part is about the marketing perspective of business development, in order to give you a comprehensive understanding of business development. This will help you to develop and promote good solutions and to permanently inspire new and existing customers to buy. In terms of business development, communication activities are extremely important in marketing. However, marketing is so much more than just communication. At the same time it also offers a variety of levers for upscaling the business. In order to show you these growth levers, the focus in this section is on the marketing perspective of business development.
Lastly, your lecturer will bring the various growth levers together with your new or existing business model. He discusses the Business Model Canvas, which will enable you to structure your business model and add the new insights so that you can make the best possible use of the growth levers.
|Introduction and Exercise||05:24|
|What is Business Development?||08:01|
|Ansoff's Growth Strategies||07:47|
|Prerequisites to Business Development||05:50|
|Product Perspective: Introduction||02:45|
|Understanding and Identifying Needs||07:31|
|Customer Satisfaction vs Product Features and Exercise||07:42|
|Turning Ideas into Solutions and Exercise||09:52|
|Agile Approaches to Solutions: Cyclic Approach||04:25|
|Agile Approaches to Solutions: Scrum||13:37|
|Product Life Cycle and S-Curve||06:30|
|Product Perspective: Exercise and Conclusion||07:26|
|Sales Perspective: Introduction and Exercise||06:25|
|How to Sell to People||14:06|
|The Customer's Perspective on the Business Development Cycle||02:49|
|Scaling up Through Sales Structure||11:04|
|Design of the Sales Channel Structure and Exercise||09:22|
|Push and Pull Incentives for Sales Stimulation||03:22|
|Cooperation and Partnerships and Exercise||08:19|
|Sales Perspective: Conclusion||04:43|
|Marketing Perspective: Introduction||05:11|
|Understanding Buyer Behavior and Exercise||11:21|
|Customer Segmentation and Exercise||08:45|
|Marketing Strategies and Exercises||12:24|
|Communication Instruments and Online Communication||09:37|
|Classic Advertising, Sales Promotions and Event Marketing||11:42|
|Sponsorship, Product Placement and Exercise||06:58|
|Marketing Perspective: Conclusion||05:35|
|Business Model Canvas: Introduction||05:39|
|The Business Model Canvas Fields||15:48|
|Business Model Canvas: Exercise||01:57|
|Key Messages of the Business Mind||03:55|
|Quiz zum Kurs „Business Mind – Mastering Business Development (EN)“|