Introduction to SEO von Ben Hunt

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Über den Vortrag

Der Vortrag „Introduction to SEO“ von Ben Hunt ist Bestandteil des Kurses „SEO from Scratch (EN)“. Der Vortrag ist dabei in folgende Kapitel unterteilt:

  • Why SEO
  • The complete Process
  • The Steps of the Process
  • Black-Hat vs. White-Hat
  • Let's Go - Basics
  • Open Site Explorer
  • Objectives
  • Why we must rank high
  • The Goal of Keyword Research

Quiz zum Vortrag

  1. purposefully getting more of the right traffic for your effort. Right traffic will lead to conversions (actions).
  2. purposefully getting more traffic.
  3. a paid search engine marketing technique.
  4. the most important marketing channel which will always lead to a conversion.
  1. It is to identify search phrases that have relatively high traffic.
  2. It is to identify search phrases that have relatively low competition.
  3. It is to identify search phrases that have relevance to your offering.
  4. It is to identify search phrases that are popular among your competitors.
  5. It is to identify search phrases that have relatively low traffic.
  1. By going for the “White-Hat SEO”, assets you create will most likely gain value over time which lowers your risk. It also means less stress for you because you are working with and not against Google. Further, it is more automatic because you are working with natural laws and it feels good.
  2. You should only go for the “White-Hat SEO” if you had problems with the “Black-White SEO” and it did not work for you.
  3. By going for the “White-Hat SEO”, assets you create will most likely gain value over time which lowers your risk. Further, it is more automatic because you are working with natural laws and it feels good.
  4. By going for the “White-Hat SEO”, assets you create will maybe gain value over time which lowers your risk. It also means no stress for you because you are working with and not against Google. Further, it is less automatic so you have more control.
  1. Number of links and linking websites
  2. Authority of linking websites
  3. What the links “say”
  4. Good content
  5. HTML clues
  1. On the one side, you have the on-page factors which stand for what the page says it is about. On the other side, you have the off-page factors which deal with what the rest of the world says the page is about.
  2. On the one side, you have the off-page factors which stand for what the page says it is about. On the other side, you have the on-page factors which deal with what the rest of the world says the page is about.
  3. On the one side, you have the number of links and linking websites. On the other side, there is the authority of the linking websites.
  4. On the one side, you have the on-page factors which stand for what the rest of the world says the page is about. On the other side, you have the off-page factors which deal with what the page says it is about.

Dozent des Vortrages Introduction to SEO

 Ben Hunt

Ben Hunt

For 20 years Ben Hunt has has designed successful web sites for a number of marketing and branding agencies, and has crafted user experiences for some of the world's busiest sites. As a consultant, he has served clients in Europe, North America, Africa, and Australia. Ben's web design tutorials have been read by millions, and he is recognized as one of the most influential figures in web design, usability, and conversion optimisation. He has written two ground-breaking books. The first "Save the Pixel - the Art of Simple Web Design" (2008) set the standard for simple design for the web. Ben's second book, "Convert! Designing Web Sites to Increase Traffic and Conversion" (Wiley, 2011) is the result of two years of intensive research and testing into what really makes web sites sell. It is one of the highest-rated marketing books on Amazon.com. He is now dedicated to showing site owners and designers exactly how to make their web sites make more money - by attracting more traffic and converting visitors into customers with powerful emotional experiences. In 2012, Ben created the world's most comprehensive course in web design and marketing, the Pro Web Design Course. The course has helped hundreds of entrepreneurs to master online marketing and create new web design businesses. Ben is a passionate and entertaining presenter, and has presented at multiple web marketing seminars in the UK, USA, and Europe, including Ken McCarthy's final System Seminar, Drayton Bird's European Academy of Direct and Interactive Marketing, and Tim Ash's Conversion Conference.

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