Unfair Competition – Prevention
Über den Vortrag
Der Vortrag „Unfair Competition – Prevention“ von Lecturio Online Courses ist Bestandteil des Kurses „Unfair Competition – Prevention“.
Quiz zum Vortrag
What do you think, is it legally permissible to advertise the statutory right of cancellation for online shipping and market it as an exclusive right of cancellation? (Multiple answers are possible.)
- No, the statutory right of cancellation is a standard right for consumers in distance selling contracts and it would be misleading to market it as an exclusive offer.
- Yes, as long as the retailer grants the consumer additional benefits in addition to the statutory right of cancellation.
- Yes, as long as the statutory right of cancellation is stated in the retailer's general terms and conditions.
- Yes, because emphasising such a right is merely a marketing strategy that is legally unobjectionable.
Which business activities are prohibited according to the blacklist of unfair competition? (Multiple answers are possible.)
- The sending of advertising material with a request for payment.
- Tempting an impulse reaction by making untrue statements about the time limit of the offer.
- The use of quality seals.
- Hiring former employees of competitor companies to gain market knowledge.
What requirements must be met for comparative advertising to be used? (Multiple answers are possible.)
- When goods or services are compared for the same purpose or intended use.
- If only objective reference is made to the essential characteristics.
- If there is no risk of confusion.
- When goods or services are imitated.
What is meant by annoying or unwanted advertising? (Multiple answers are possible.)
- Advertising sent without the express consent of the recipient
- Cold calls, i.e. unsolicited telephone calls to consumers to offer products and services.
- Advertising that is promoted during seasonal sales campaigns with discounts or special offers.
- Adverts that appear on social media platforms while you are searching for something completely different.
You have developed new software and want to promote it appropriately. As it is an early access version, there are still flaws and bugs in the software. Which marketing measures are usually permitted? (Multiple answers are possible.)
- A video showing the software in action.
- A seal of quality awarded to you by Stiftung Warentest .
- A product description that focuses exclusively on the benefits of your product.
- An unannounced promotional call to potential new customers.
Dozent des Vortrages Unfair Competition – Prevention
Lecturio Online Courses
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