The Long Tail - Where Traffic Comes from von Ben Hunt

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Über den Vortrag

Der Vortrag „The Long Tail - Where Traffic Comes from“ von Ben Hunt ist Bestandteil des Kurses „SEO from Scratch (EN)“. Der Vortrag ist dabei in folgende Kapitel unterteilt:

  • Where Traffic comes from
  • Optimising for the Long Tail

Quiz zum Vortrag

  1. the vast majority of your traffic comes from complex phrases but most of that traffic will contain variations of your “head” terms.
  2. the vast majority of your traffic comes from your “head” terms and not from phrases with variations of your “head” terms.
  3. the minority of your traffic comes from complex phrases but most of that traffic will contain variations of your “head” terms.
  4. it is not clear where traffic actually comes from.
  1. More content could create more chances to match searches.
  2. Quality in content is much more important than quantity.
  3. Quantity of content is much more important than quality.
  4. Optimise your head terms first.
  5. Less content could create more chances to match searches.

Dozent des Vortrages The Long Tail - Where Traffic Comes from

 Ben Hunt

Ben Hunt

For 20 years Ben Hunt has has designed successful web sites for a number of marketing and branding agencies, and has crafted user experiences for some of the world's busiest sites. As a consultant, he has served clients in Europe, North America, Africa, and Australia. Ben's web design tutorials have been read by millions, and he is recognized as one of the most influential figures in web design, usability, and conversion optimisation. He has written two ground-breaking books. The first "Save the Pixel - the Art of Simple Web Design" (2008) set the standard for simple design for the web. Ben's second book, "Convert! Designing Web Sites to Increase Traffic and Conversion" (Wiley, 2011) is the result of two years of intensive research and testing into what really makes web sites sell. It is one of the highest-rated marketing books on Amazon.com. He is now dedicated to showing site owners and designers exactly how to make their web sites make more money - by attracting more traffic and converting visitors into customers with powerful emotional experiences. In 2012, Ben created the world's most comprehensive course in web design and marketing, the Pro Web Design Course. The course has helped hundreds of entrepreneurs to master online marketing and create new web design businesses. Ben is a passionate and entertaining presenter, and has presented at multiple web marketing seminars in the UK, USA, and Europe, including Ken McCarthy's final System Seminar, Drayton Bird's European Academy of Direct and Interactive Marketing, and Tim Ash's Conversion Conference.

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