Delivery - Building true Page Likes
Über den Vortrag
Der Vortrag „Delivery - Building true Page Likes“ von Ben Hunt ist Bestandteil des Kurses „Facebook Marketing Made Easy (EN)“. Der Vortrag ist dabei in folgende Kapitel unterteilt:
- Introduction
- How to deliver growth
- General Principles
- Building true Page Likes
- Tips for getting Page Likes
Quiz zum Vortrag
How do you deliver growth?
- Build true page likes (=reach).
- Build engagement (post likes, comments, shares), which in turn support your reach.
- Give reasons and opportunities to buy (calls to actions).
- Explain the products.
What are the general principles?
- Do what works.
- Do what works again.
- Feel free to borrow from what you see working elsewhere.
- Improve what does not work.
How do you build true page likes?
- Give people stuff they will genuinely like.
- Give people a reason to click “like”.
- Everything you do needs WIIFM (“What is in it for me?”).
- Make as many posts as possible.
- Offer people a great variety.
What should you keep in mind if you plan to reach out to relevant groups?
- Not all groups are good even if they have many members.
- Keep away from groups in which everybody is “shouting” and trying to sell.
- Keep away from groups with less than 1000 members.
- Join each group that deals with your topic.
When should you add a Facebook “Like” button or box to your website?
- Add it only if you get plenty of visitors to your website and they are in the Facebook target market. The box is especially good for social reinforcement.
- Add it only if you get plenty of visitors to your website. The button is especially good for social reinforcement.
- Always add them.
- Add it only if you get a few of visitors to your website and they are in the Facebook target market. The box is especially good for social reinforcement.
What should you consider when putting out promotions and content?
- The promotions and content should be good. Keep in mind that whenever your followers engage, it means their friends could see it on their news feeds. Therefore, you should think about how you can make something shareable and add a CTA.
- The promotions and content should include free offers of the product or service.
- The promotions and content should be good. Keep in mind that whenever your followers engage, it means their friends could see it on their news feeds. Therefore, you should think about how you can create a promotion that engages families.
- It should not collide with the content of other ads.
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Dozent des Vortrages Delivery - Building true Page Likes
Ben Hunt
For 20 years Ben Hunt has has designed successful web sites for a number of marketing and branding agencies, and has crafted user experiences for some of the world's busiest sites. As a consultant, he has served clients in Europe, North America, Africa, and Australia. Ben's web design tutorials have been read by millions, and he is recognized as one of the most influential figures in web design, usability, and conversion optimisation. He has written two ground-breaking books. The first "Save the Pixel - the Art of Simple Web Design" (2008) set the standard for simple design for the web. Ben's second book, "Convert! Designing Web Sites to Increase Traffic and Conversion" (Wiley, 2011) is the result of two years of intensive research and testing into what really makes web sites sell. It is one of the highest-rated marketing books on Amazon.com. He is now dedicated to showing site owners and designers exactly how to make their web sites make more money - by attracting more traffic and converting visitors into customers with powerful emotional experiences. In 2012, Ben created the world's most comprehensive course in web design and marketing, the Pro Web Design Course. The course has helped hundreds of entrepreneurs to master online marketing and create new web design businesses. Ben is a passionate and entertaining presenter, and has presented at multiple web marketing seminars in the UK, USA, and Europe, including Ken McCarthy's final System Seminar, Drayton Bird's European Academy of Direct and Interactive Marketing, and Tim Ash's Conversion Conference.Kundenrezensionen
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