Diving into the Keyword Research Process von Ben Hunt

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Über den Vortrag

Der Vortrag „Diving into the Keyword Research Process“ von Ben Hunt ist Bestandteil des Kurses „SEO from Scratch (EN)“. Der Vortrag ist dabei in folgende Kapitel unterteilt:

  • Diving into Keyword Research
  • The Challenge
  • The Keyword Research Process
  • The Google Adwords: Keyword Tool
  • Searching the Top Ten Results
  • SEOmoz: Keyword Difficulty Tool

Quiz zum Vortrag

  1. Comparing multiple phrases
  2. Finding the best phrases for which you can rank in the Top 10
  3. Finding the phrases you should target for best traffic
  4. Finding phrases with high competition
  5. Finding phrases with low traffic
  1. Creative Thinking –What might people be typing in?
  2. Gather Data – Who is in the Top 10 now?
  3. Compare and Identify Targets – Traffic vs. Work
  4. Purchase a KWR tool to help you.
  1. MozBar
  2. Google Adwords
  3. Google Transfer
  4. Mozilla
  1. Traffic appeal
  2. Traffic competition
  3. Page authority
  4. Domain authority

Dozent des Vortrages Diving into the Keyword Research Process

 Ben Hunt

Ben Hunt

For 20 years Ben Hunt has has designed successful web sites for a number of marketing and branding agencies, and has crafted user experiences for some of the world's busiest sites. As a consultant, he has served clients in Europe, North America, Africa, and Australia. Ben's web design tutorials have been read by millions, and he is recognized as one of the most influential figures in web design, usability, and conversion optimisation. He has written two ground-breaking books. The first "Save the Pixel - the Art of Simple Web Design" (2008) set the standard for simple design for the web. Ben's second book, "Convert! Designing Web Sites to Increase Traffic and Conversion" (Wiley, 2011) is the result of two years of intensive research and testing into what really makes web sites sell. It is one of the highest-rated marketing books on Amazon.com. He is now dedicated to showing site owners and designers exactly how to make their web sites make more money - by attracting more traffic and converting visitors into customers with powerful emotional experiences. In 2012, Ben created the world's most comprehensive course in web design and marketing, the Pro Web Design Course. The course has helped hundreds of entrepreneurs to master online marketing and create new web design businesses. Ben is a passionate and entertaining presenter, and has presented at multiple web marketing seminars in the UK, USA, and Europe, including Ken McCarthy's final System Seminar, Drayton Bird's European Academy of Direct and Interactive Marketing, and Tim Ash's Conversion Conference.


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