Facebook Case Studies von Ben Hunt

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Über den Vortrag

Der Vortrag „Facebook Case Studies“ von Ben Hunt ist Bestandteil des Kurses „Facebook Marketing Made Easy (EN)“. Der Vortrag ist dabei in folgende Kapitel unterteilt:

  • Introduction to the 5 Case Studies
  • Case Study 1
  • Basics of Facebook Engagement
  • Case Study 2
  • Case Study 3
  • Case Study 4
  • Case Study 5
  • Summary

Quiz zum Vortrag

  1. Use a call to action (“Like our Facebook page”, “Have a look at this”).
  2. Explain why they should like it and which benefit they gain by liking it while appealing to the self-interest.
  3. Do not use a call to action.
  4. Explain your goods or services.
  1. Build true page likes (=reach).
  2. Build engagement (post likes, comments, shares), which in turn support your reach.
  3. Give reasons and opportunities to buy (calls to action).
  4. Build true and false page likes.
  5. Likes are the key.
  1. The best way to present the products would be by selecting some particular items, taking good-quality photos and highlighting these items.
  2. The best way to present the products would be by creating a folder and uploading photos of all the items into it.
  3. The best way to present the products would be by selecting one particular item, taking a photo and highlighting it.
  4. There is no way to present the products in the best way.
  1. Go through the 8-point checklist and if only a few points apply, walk away and stop working for that business.
  2. Go through the 6-point checklist and if only a few points apply, walk away and stop working for that business.
  3. Go through the 8-point checklist and if not all the points apply, walk away and stop working for that business.
  4. Go through the 8-point checklist and even if not all the points apply, do not give up.
  1. Organic reach is the total number of unique people who were shown your post through unpaid distribution. Paid reach is the total number of unique people who were shown your post as a result of ads.
  2. Paid reach is the total number of unique people who were shown your post through unpaid distribution. Organic reach is the total number of unique people who were shown your post as a result of ads.
  3. There is no difference.
  4. Paid reach addresses only people in your area, while organic reach addresses people all over the world.
  1. LED lights are not frequently bought and the products do not stand out in the marketplace.
  2. It does not fit with the Facebook mode.
  3. The market is not coherent.
  4. The market is not large.
  5. It is not profitable.
  1. It is to disregard the wrong clients as quickly as possible.
  2. It is to disregard the right clients as quickly as possible.
  3. It is to regard the right clients as quickly as possible.
  4. It is to find any clients at all as quickly as possible.
  1. It is finding ideal clients.
  2. It is finding potential clients.
  3. It is finding wrong clients.
  4. It is finding the right strategies for ads.

Dozent des Vortrages Facebook Case Studies

 Ben Hunt

Ben Hunt

For 20 years Ben Hunt has has designed successful web sites for a number of marketing and branding agencies, and has crafted user experiences for some of the world's busiest sites. As a consultant, he has served clients in Europe, North America, Africa, and Australia. Ben's web design tutorials have been read by millions, and he is recognized as one of the most influential figures in web design, usability, and conversion optimisation. He has written two ground-breaking books. The first "Save the Pixel - the Art of Simple Web Design" (2008) set the standard for simple design for the web. Ben's second book, "Convert! Designing Web Sites to Increase Traffic and Conversion" (Wiley, 2011) is the result of two years of intensive research and testing into what really makes web sites sell. It is one of the highest-rated marketing books on Amazon.com. He is now dedicated to showing site owners and designers exactly how to make their web sites make more money - by attracting more traffic and converting visitors into customers with powerful emotional experiences. In 2012, Ben created the world's most comprehensive course in web design and marketing, the Pro Web Design Course. The course has helped hundreds of entrepreneurs to master online marketing and create new web design businesses. Ben is a passionate and entertaining presenter, and has presented at multiple web marketing seminars in the UK, USA, and Europe, including Ken McCarthy's final System Seminar, Drayton Bird's European Academy of Direct and Interactive Marketing, and Tim Ash's Conversion Conference.

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