EdgeRank Guide von Ben Hunt

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Über den Vortrag

Der Vortrag „EdgeRank Guide“ von Ben Hunt ist Bestandteil des Kurses „Facebook Marketing Made Easy (EN)“. Der Vortrag ist dabei in folgende Kapitel unterteilt:

  • Introduction to the EdgeRankGuide
  • What is EdgeRank?
  • Key Notes on EdgeRank
  • Tiered Release
  • Tips
  • EdgeRank Checker

Quiz zum Vortrag

  1. It represents your page’s current popularity.
  2. It has a direct impact on your content’s reach.
  3. It is based on what percentage of people who see your content engage with it.
  4. It is the algorithm for Facebook, Twitter and Google+.
  1. It can drop off very rapidly. You can recover it, but you may be forced to pay. Keep in mind that quality (engage-value) beats quantity every time. Therefore, do not post crap content. Also, not posting for long periods will erode EdgeRank as well and never ask for or buy fake Likes.
  2. It can drop off and rise very rapidly. Paying to boost content always helps. Keep in mind that quality (engage-value) beats quantity every time. Not posting for long periods will erode the EdgeRank and never ask for or buy fake Likes.
  3. It can drop off very rapidly. You can recover it, but you may be forced to pay. Keep in mind that quantity beats quality every time. Therefore, post as much content as possible and consider buying fake Likes.
  4. It can drop off very rapidly. You can recover it, but you may be forced to pay. Keep in mind that quality (engage-value) beats quantity every time. Therefore, do not post crap content. Also, not posting for long periods will not erode EdgeRank.
  1. The tiered release method implies that content is initially shown to a subset of follower. If they engage with it, it is shown to more people.
  2. The tiered release method implies that content is initially shown to all of your followers. If they engage with it, it is shown to more people.
  3. It does not have any impact on the reach of your posts.
  4. The tiered release method implies that content is initially shown to a subset of follower. Even if nobody engages with it, it is shown to more people.
  1. “Pass this on.”
  2. “Who do you know who…?”
  3. “What do you think?”
  4. “Tag a friend.”
  5. “Like this if you agree.”
  1. You should create good content that encourages people to engage with it.
  2. You should frequently post good content.
  3. You should frequently post content.
  4. You should focus on the Likes.

Dozent des Vortrages EdgeRank Guide

 Ben Hunt

Ben Hunt

For 20 years Ben Hunt has has designed successful web sites for a number of marketing and branding agencies, and has crafted user experiences for some of the world's busiest sites. As a consultant, he has served clients in Europe, North America, Africa, and Australia. Ben's web design tutorials have been read by millions, and he is recognized as one of the most influential figures in web design, usability, and conversion optimisation. He has written two ground-breaking books. The first "Save the Pixel - the Art of Simple Web Design" (2008) set the standard for simple design for the web. Ben's second book, "Convert! Designing Web Sites to Increase Traffic and Conversion" (Wiley, 2011) is the result of two years of intensive research and testing into what really makes web sites sell. It is one of the highest-rated marketing books on Amazon.com. He is now dedicated to showing site owners and designers exactly how to make their web sites make more money - by attracting more traffic and converting visitors into customers with powerful emotional experiences. In 2012, Ben created the world's most comprehensive course in web design and marketing, the Pro Web Design Course. The course has helped hundreds of entrepreneurs to master online marketing and create new web design businesses. Ben is a passionate and entertaining presenter, and has presented at multiple web marketing seminars in the UK, USA, and Europe, including Ken McCarthy's final System Seminar, Drayton Bird's European Academy of Direct and Interactive Marketing, and Tim Ash's Conversion Conference.

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