Online education with education voucher

Digitalisation and Online Marketing Including Job-Specific German Skills

Online education with education voucher

Digitalisation and Online Marketing Including Job-Specific German Skills

Start a Career as a Digitalisation and Online Marketing Manager

In the evolving digital landscape, professionals with skills in digitalisation and online marketing are in high demand. This role ensures businesses maintain top-notch marketing strategies as they undergo digital transformation. Mastery of this dual domain places you at the crossroads of innovation and outreach, making you indispensable in modern business.

Key Skills for a Successful Digitalisation and Online Marketing Manager

As a digitalisation and marketing manager, you act as the bridge between company transformation and innovative product marketing. Success requires analytical thinking to evaluate processes, identify digital trends, and strategize marketing endeavors. Strong communication skills are vital as you lead your company toward a successful digital future.

Your Digitalisation and Online Marketing Course-Package

Sector-Specific Language & Intercultural Qualification for Career Entry

Digitalisation Manager

Learn how to efficiently manage digital value creation processes and resources, recognise megatrends, and understand which ethical and legal aspects need to be considered in digitisation processes.

Online Marketing Manager

Learn how to better reach your target audience online through effective search engines, email and social media campaigns, analyse and optimise success.

Sector-Specific Language & Intercultural Qualification for Career Entry

Grammar: Strengthening grammatical structures, e.g. verbs, tenses, subject-verb agreement, and sentence structure for digitalisation and online marketing management. This includes advanced tenses, modal verbs, indirect speech, complex sentence structures, and conjunctions.
Vocabulary: Expanding vocabulary related to for digitalisation and online marketing management.
Listening Comprehension: Engaging in exercises to enhance listening comprehension through texts, dialogues, and videos.
Reading Comprehension: Using tasks to improve reading skills, e.g., newspaper articles, short stories for digitalisation and online marketing management.
Speaking and Writing: Engaging in practical exercises to develop communication skills, e.g., dialogues, role plays, essays, presentations in the context of digitalisation and online marketing management.

Digitalisation Manager

Digital Transformation and GDPR: Navigate the impact of digitalisation and GDPR as it relates to how personal data is collected, stored, and shared.
Business Fundamentals for Non-Business Individuals: Basic understanding of business administration for participants without prior commercial knowledge.
Financial Statements and Controlling: Preparation, analysis of annual financial statements, and fundamentals of controlling.
Leadership and Personnel Management: Development of leadership qualities and competencies for effective employee management.
Excel-based Business Analysis: Advanced Excel techniques for data-driven business analysis
Effective Self-Organization and Stress Management: Techniques for efficient self-organization and stress management.

Online Marketing Manager

Marketing Channels: Craft impactful ad campaigns on platforms like Facebook, Google Ads, LinkedIn, YouTube, TikTok, and Pinterest.
Customer Engagement: Optimize sales funnels, re-target and convert customers, and use email marketing to attract and retain audiences.
Technical Basics: Understand web design fundamentals, HTML & CSS, and web publishing techniques to engage online audiences.
Building Networks and Leadership: Establish and nurture business contacts, hone online marketing leadership skills.
Data Protection and Compliance: Understand GDPR and data protection regulations to ensure marketing strategies remain in compliance
Efficient Management: Learn effective self-organization, time management, and stress management techniques to make work more productive.

Your benefits of Digitalisation and Online Marketing Include Job-Specific German Skills

12 months guaranteed access to all video courses

Exam preparation with APP

Personal support throughout your training

Get free advice now

We will work with you to find the continuing education course that best suits you and your goals.

We are there for you from
Monday – Friday 09:00 – 17:00

We're Here to Support Success

Buddy Program

The goal of our Buddy Program is to help you at your Job Centre appointment. This includes translation support during your appointment, help with preparing your documents beforehand, and moral support throughout the appointment. Your Buddy is there to help increase your chances of receiving an educational voucher.

Course Counseling

Choosing the best course can be a challenging task. We guide you through the process to help you identify the career you want and find the right course on the Agentur für Arbeit's Kursnet.

CV & Motivational Letter Writing

Our team will help you revise your CV to best highlight your experiences and skills for your appointment at the Job Centre and when applying for an educational voucher. Struggling with writing a convincing motivational letter? Our team is also here to support you with our free writing service.

Buddy Program

Course Counselling

Choosing the best course can be a challenging task. We guide you through the process to help you identify the career you want and find the right course on the Agentur für Arbeit's Kursnet.