Introduction to SEO by Ben Hunt

The lecture Introduction to SEO by Ben Hunt is from the course SEO from Scratch (EN). It contains the following chapters:

SEO is about ...

purposefully getting more of the right traffic for your effort. Right traffic will lead to conversions (actions).
purposefully getting more traffic.
a paid search engine marketing technique.
the most important marketing channel which will always lead to a conversion.

What is the purpose of the keyword research?

Why should you go for “White-Hat SEO”?

By going for the “White-Hat SEO”, assets you create will most likely gain value over time which lowers your risk. It also means less stress for you because you are working with and not against Google. Further, it is more automatic because you are working with natural laws and it feels good.
You should only go for the “White-Hat SEO” if you had problems with the “Black-White SEO” and it did not work for you.
By going for the “White-Hat SEO”, assets you create will most likely gain value over time which lowers your risk. Further, it is more automatic because you are working with natural laws and it feels good.
By going for the “White-Hat SEO”, assets you create will maybe gain value over time which lowers your risk. It also means no stress for you because you are working with and not against Google. Further, it is less automatic so you have more control.

What are off-page factors?

What are the two sides in SEO which you need to consider?

On the one side, you have the on-page factors which stand for what the page says it is about. On the other side, you have the off-page factors which deal with what the rest of the world says the page is about.
On the one side, you have the off-page factors which stand for what the page says it is about. On the other side, you have the on-page factors which deal with what the rest of the world says the page is about.
On the one side, you have the number of links and linking websites. On the other side, there is the authority of the linking websites.
On the one side, you have the on-page factors which stand for what the rest of the world says the page is about. On the other side, you have the off-page factors which deal with what the page says it is about.