The lecture What journalists want by Tom Maddocks is from the course Online Media Training. It contains the following chapters:
What are the key characteristics of a ‘good story’ for a journalist?
If a reporter asks a question, and you go on to make a different point, will he or she be:
In terms of getting media coverage for your story, which is most valuable: print, TV, radio or online?
Nowadays, with tighter budgets and smaller staffs, most newspapers and magazines get the majority of their stories from
Journalists are always looking for something 'interesting' so is it better to be:
Is it true that only big companies with large PR departments have the resources to get media coverage for their news releases?
When a hard-pressed reporter is looking for comment or reaction to a story, is he or she typically after:
What is the best way to contact a journalist?
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