Der Vortrag „Preparation for Media Encounter“ von Tom Maddocks ist Bestandteil des Kurses „Online Media Training“. Der Vortrag ist dabei in folgende Kapitel unterteilt:
Do you prepare differently for a media interview if you have initiated the approach to the publication or news outlet, compared with when they have approached you?
If the phone rings and it’s a reporter on the other end, what’s the most important thing to do?
If you believe your agenda is different from that of the reporter or news organisation, should you:
Which is the most important part of the preparation process?
The point of the 'bridging technique' is to
How would you categorise the appropriate relationship with a journalist who calls you up to do a feature about your business
What do the E and S in EQUALS stand for?
What well-known literary device can help you when you are trying to work out a good quote?
Why is it important to work out in advance, as part of the preparation process, what your ‘dreaded question’ might be?
Is using jargon a good idea in an interview for say a specialist TV or radio programme, like a business programme?
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