The Snowball Effect - Finding and engaging Ideal Clients by Ben Hunt

About the Lecture

The lecture The Snowball Effect - Finding and engaging Ideal Clients by Ben Hunt is from the course Facebook Marketing Made Easy (EN). It contains the following chapters:

The Snowball Effect
Finding Ideal Clients
Engaging new Clients

Included Quiz Questions

What are the steps to find ideal clients?

Start by listing all the businesses you use frequently and already advocate to friends and family. Strike off any that do not score high on the checklist. You may also try looking for businesses that spend on advertising now or mention “follow us on Facebook” but have no activity, yet score high on the checklist.
Start by listing all the businesses you use frequently and already advocate to friends and family. Strike off any that do not score high on the checklist. You may also try looking for businesses that have not spent on advertising yet or that mention “follow us on Facebook” and are active.
Start by listing all the businesses you use frequently and already advocate to friends and family. Strike off any that do not score high on the checklist. You may also try looking for businesses that spend on advertising now or mention “follow us on Twitter” but have no activity, yet score high on the checklist.
Start by listing all the businesses you use frequently and already advocate to friends and family. Strike off any that do not score high on the checklist. By then you should have found several businesses.

How do you engage new clients?

Offer a low-risk, easy-out trial and use some of your first fee buy reach/likes.
Inspire them with what is possible even with modest investment.
Continue with a flexible weekly or monthly arrangement.
You need to ensure you can show value that exceeds the client’s investment.
Write reports with detailed prescriptions of the campaigns.