Delivery - Building true Page Likes
About the Lecture
The lecture Delivery - Building true Page Likes by Ben Hunt is from the course Facebook Marketing Made Easy (EN). It contains the following chapters:
- Introduction
- How to deliver growth
- General Principles
- Building true Page Likes
- Tips for getting Page Likes
Included Quiz Questions
How do you deliver growth?
- Build true page likes (=reach).
- Build engagement (post likes, comments, shares), which in turn support your reach.
- Give reasons and opportunities to buy (calls to actions).
- Explain the products.
What are the general principles?
- Do what works.
- Do what works again.
- Feel free to borrow from what you see working elsewhere.
- Improve what does not work.
How do you build true page likes?
- Give people stuff they will genuinely like.
- Give people a reason to click “like”.
- Everything you do needs WIIFM (“What is in it for me?”).
- Make as many posts as possible.
- Offer people a great variety.
What should you keep in mind if you plan to reach out to relevant groups?
- Not all groups are good even if they have many members.
- Keep away from groups in which everybody is “shouting” and trying to sell.
- Keep away from groups with less than 1000 members.
- Join each group that deals with your topic.
When should you add a Facebook “Like” button or box to your website?
- Add it only if you get plenty of visitors to your website and they are in the Facebook target market. The box is especially good for social reinforcement.
- Add it only if you get plenty of visitors to your website. The button is especially good for social reinforcement.
- Always add them.
- Add it only if you get a few of visitors to your website and they are in the Facebook target market. The box is especially good for social reinforcement.
What should you consider when putting out promotions and content?
- The promotions and content should be good. Keep in mind that whenever your followers engage, it means their friends could see it on their news feeds. Therefore, you should think about how you can make something shareable and add a CTA.
- The promotions and content should include free offers of the product or service.
- The promotions and content should be good. Keep in mind that whenever your followers engage, it means their friends could see it on their news feeds. Therefore, you should think about how you can create a promotion that engages families.
- It should not collide with the content of other ads.
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Author of lecture Delivery - Building true Page Likes
Ben Hunt
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