Creating, Publishing and Optimising Content by Ben Hunt

The lecture Creating, Publishing and Optimising Content by Ben Hunt is from the course SEO from Scratch (EN). It contains the following chapters:

What is great content? Content that is ...

When you post on a 3rd-party site, you should be aware that ...

it may be relatively quick and easy but it does not directly build your domain authority.
you can get high-domain authority sites but you probably do not own the content afterwards (e.g. Facebook).
content could get copied onto other sites and you may be able to pass “link juice” but this is not guaranteed.
it may be the best way to increase your authority because each link on a 3rd-party website will increase your domain authority by 40.

When you post on a 3rd-party site, you should ...

What should you bear in mind concerning the 3rd-party sites called “answers” sites?

They are not used for publishing articles but for posting your answer to a question. Some sites let you build in links which lead to your content site.
They are used for publishing articles. All sites let you build in links which lead to your content site.
They are not suitable for publishing your content.
Out of all 3rd-party sites you should definitely consider them because they have the highest potential to publish your articles.

What are the general important ideas for content?

You should give as much value as you can and remember the herd mindset. Further, it is important to note that there are two types of readers; nevertheless you should not hold back because the more value you give, the more you seem to have.
The value you give should be as little as possible and you should remember the herd mindset. Further, it is important to note that there are two types of readers; nevertheless you should not hold back because the more value you give, the more you seem to have.
You should give as much value as you can and remember the herd mindset. Further, it is important to note that there is only one type of readers; therefore you should hold back because the less value you give, the more you seem to have.
You should publish as much content as possible. The quality is secondary after the quantity.

How can you optimize on-page factors on a specific term?

The title tag is the most important element and should include the term you want to optimize on. Also, the phrase needs to be used on the page but not overused. Images should have an alternative (alt) text and include the phrase. Furthermore, headings and internal links should relate to the phrase.
The title tag is the least important element and should not include the term you want to optimize on. The phrase needs to be used on the page but not overused. Furthermore, headings and internal links should relate to the phrase.
The use of the phrase on the page is the most important element. It should be mentioned as often as possible. Also, the phrase needs to be used in the title tag. Images should have an alternative (alt) text and include the phrase. Furthermore, headings and internal links should relate to the phrase.
It is not possible to optimize on-page factors on a specific term.