Delivery - Building Engagement by Ben Hunt

The lecture Delivery - Building Engagement by Ben Hunt is from the course Facebook Marketing Made Easy (EN). It contains the following chapters:

In what ways can people engage with your content?

What should you consider when you want to post about a controversy or gossip?

Reach and engagement mean nothing unless …

they lead to action. All your Facebook activity should combine actions to increase reach, generate engagement, and give reasons and opportunity to buy.
they lead people to consider your product. All your Facebook activity should combine actions to increase reach, generate engagement, and give reasons and opportunity to buy.
they lead to action. All your Facebook activity should combine actions to increase reach, generate engagement, and give information about the products.
they lead to likes, comments and shares.

How can you get people to buy?

What are the ways to show your clients how much benefit they are getting?

You can survey customers, provide a special offer or voucher only via Facebook and accept orders on Facebook. Further, you can sell direct via Facebook.
You can survey customers and provide a special offer or voucher only via Facebook. Further, you can sell direct via Facebook.
You can show them the amount of likes, shares and comments you have received on the posts.
There are many different was to show your clients how much benefit they are getting. It would take too long to explain these.