The Long Tail - Where Traffic Comes from
About the Lecture
The lecture The Long Tail - Where Traffic Comes from by Ben Hunt is from the course SEO from Scratch (EN). It contains the following chapters:
- Where Traffic comes from
- Optimising for the Long Tail
Included Quiz Questions
What does “Where the head goes, the tail will follow” mean? It means that ...
- the vast majority of your traffic comes from complex phrases but most of that traffic will contain variations of your “head” terms.
- the vast majority of your traffic comes from your “head” terms and not from phrases with variations of your “head” terms.
- the minority of your traffic comes from complex phrases but most of that traffic will contain variations of your “head” terms.
- it is not clear where traffic actually comes from.
What do you need to keep in mind when you plan to optimise for the long tail?
- More content could create more chances to match searches.
- Quality in content is much more important than quantity.
- Quantity of content is much more important than quality.
- Optimise your head terms first.
- Less content could create more chances to match searches.
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Author of lecture The Long Tail - Where Traffic Comes from
Ben Hunt
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